News

can beerOver the past three years, global beer import data and distributor feedback point to a clear structural shift:
the imported beer category is no longer growing evenly across all segments. Instead, it is moving toward two distinct directions—premiumization and private labeling.

For brand owners, distributors, and retail chains, understanding this trend is now critical for portfolio planning and supplier selection.

Confused by beer colors? Discover the real differences between yellow, white, and dark beer. Learn how ingredients and roasting affect taste, aroma, and clarity in this ultimate beginner’s guide. 

The distinction between sparkling wine and cocktails is fundamental for both consumers making informed choices and distributors aiming for precise market placement. While both categories offer refreshing, celebratory alcoholic experiences, their origins, flavor profiles, and ideal consumption scenarios are vastly different.

The global soft drink market is entering a new growth cycle. From the rise of functional beverages to the increasing demand for customized formulations, consumers are redefining what a drink should offer beyond basic refreshment. For brands, importers, and wholesalers, understanding these shifts is essential for building stronger product portfolios and staying competitive in fast-changing markets.

Driven by the global consumer's escalating demand for "health" and "quality living," the soft drink industry is undergoing a profound and unprecedented transformation. This is more than just a shift in flavor preferences; it’s a comprehensive fusion of the functional beverage revolution, sustainable packaging upgrades, and digital marketing innovation. For brand owners and OEM manufacturers aiming to secure a competitive edge in the future market, accurately grasping these emerging trends is absolutely critical.

Soft drinks represent one of the largest and most dynamic segments of the global beverage market. From supermarket shelves and convenience stores to restaurants, bars, and e-commerce platforms, the presence of soft drinks is undeniable.

For brands and distributors, soft drinks are a high-repurchase, high-demand category—and the perfect arena to achieve market breakthrough through product differentiation and creative packaging design.

The world of beer is far more varied than a simple choice between "light" and "dark." It's a spectrum of flavor, texture, and tradition—from the hazy, invigorating zing of a Wheat Ale to the commanding, velvety presence of a DaWheat BeerLager. If you've ever found the terminology confusing, this definitive guide is designed to clarify the fundamental characteristics of the four most popular beer categories, elevating your appreciation for every glass.

By establishing strategic cooperative partnerships with world-renowned raw material suppliers, it can achieve stable supply and quality traceability from high-quality malt, special hops to rare flavor raw materials, laying a solid foundation for customized flavors.

As a leading private beer producer in Shandong, Shandong Gaotang JBS Bioengineering Co., Ltd, further technological upgrades and additional beer production lines in 2025, with an increase in annual production capacity of 15% year-on-year.